“In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.”
~ David Ogilvy
Innovators are nothing if not dreamers. The dreamer, though, must also be practical; they have to sell their dream. The entrepreneurial spirit inspirers believers, and so dreams become reality.
David Ogilvy “first tasted blood” when he was a low-tier account executive for an advertising firm. A customer with a $500 budget sought publicity for their hotel’s grand opening. Mr. Ogilvy sent $500 worth of postcards. The hotel opened to with a full house. It was then that Mr. Ogilvy experienced the value in taking an idea and converting it into revenue. This success prompted Mr. Ogilvy to develop further his innovative Direct Marketing strategy.
Art, and art in the looser meaning of a methodology, must be precise, effective. Too often the word has been used like an accordion, expanding and contracting at one’s desire.
Take your ideas and sell them. If you don’t, somebody else surely will.
Image Source: David Ogilvy.