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Clayton Christensen on Disruptive Innovation (video)

By November 21, 2012 No Comments

 

Clayton M. Christensen offers prophetic advice on the way to remain relevant with your current customers, while also anticipating the need for innovation in the future:

As companies tend to innovate faster than their customers’ needs evolve, most organizations eventually end up producing products or services that are actually too sophisticated, too expensive, and too complicated for many customers in their market.

Companies pursue these “sustaining innovations” at the higher tiers of their markets because this is what has historically helped them succeed: by charging the highest prices to their most demanding and sophisticated customers at the top of the market, companies will achieve the greatest profitability.

Video Source: Clayton Christensen.

 

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